Social Posting

Questionnaire

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BUSINESS INFO

Business Name*

What is your business name that you would like displayed in the posts?

INDUSTRY INFORMATION

Your sales representative has filled out the fields related to your products/services , but please feel free to add any additional information.

Products: Most popular products do you offer?

Services: Most popular services you offer?

Products: What are products you wish your client base had more knowledge about? Are there any regular sales or promotions you would like us to feature?

Services: What are services you wish your client base had more knowledge about? Regular sales or promotions you feature?

Is your website up to date?

Yes

Website Information: Is there content on your website/about your business you'd like us to focus on?

Website Information: Are there pages we should avoid gathering information from?

Would you like us to share articles/blog posts/news?

Yes

Industry Research: Where do you tend to go for industry research, inspiration, or information?

Shareable Industry Information

Do you have any industry topics/information you think would be valuable to discuss with your audience?

Tone Preference

Please choose your preference of tone.

Conversational with occasional family-friendly humor

Strictly Professional

Conversational

Other

Voice Preference

When we talk about your business is there a specific voice you would like us to use?

First Person Singular - 'me, I' (Example: Come to my business. I am here to serve my customers!)

First Person Plural - 'we, us, our' (Example: Come to our business. We are here to serve our customers!)

Third Person - 'he, she, they' (Example: Come to their business. They are here to serve their customers!)

Other

GENERAL INFORMATION

30/30/30 Content Split*

We follow a content strategy of 30% promotional posts about your business, 30% industry posts (ex: articles about your industry), and 30% engaging posts (ex: local events, fun holidays, questions for your audience). Would you like to stick to this strategy or change the division of posts?

Keywords/Hashtags*

Do you have any keywords/hashtags you would like us to use in posts? Is there a catchphrase you would like us to use?

Employee Features*

Would you like posts around employee features? How often would you like to see these posts? If so, please provide content below, if you do not provide content we will select an employee to feature ourselves.

Call To Action*

In posts about your business, we typically include a link to the website or call number in posts, do you have a preference on which one we refer to in posts?

Reviews*

Are we able to share positive reviews from Google, Yelp, or Facebook? If yes, please let us know how often you would like to see these posts.

Post Specifics (Holidays)*

Are posts on major holidays ok? E.g Christmas, Thanksgiving, and Veterans Day. While we are on the subject of Christmas would you prefer Merry Christmas or Happy Holidays during this season?

Post Specifics (Major & Fun Observances)*

How about posts of Major Observances? E.g., St. Patricks Day, Mother’s Day, Father’s Day, etc. Would you like us to post about Fun Observances if they are relevant? E.g., National Take a Nap Day, Nutrition Month, etc.

Post Specifics (Emojis)*

How do you feel about emojis being used in posts? Are there any specific to your brand that you would like us to use?

Specific Content to Avoid*

When posting on social media, we aim to avoid topics that spark controversy and can lead to a lot of back-and-forths commenting on the posts. The three topics we have found it best to avoid are politics, your competitors, and religion. Are there any other topics or websites we should avoid?

MONTHLY CONTENT

Monthly Content Requirements*

Will you be able to provide us with up-to-date images of your products/services/employees in action on a monthly or bi-monthly basis? We ask for this content to be provided by the 10th of the month to use in the following month's calendar. Note: We ask for this because organic content (real images of your business) performs much better and will make followers more inclined to pay attention to the business! More authentic images are always more welcome. If no images are supplied, we will default to stock imagery.

Notes*

Please add anything you feel relevant for our team to know about your business and social posting.

UPLOAD CONTENT HERE

Content Upload

Images, brand guidelines, upcoming events, logo etc. Max file size is 64MB

Drop files here or

Max. file size: 64 MB.

What industry does your business fall in? (If required, more questions to follow)

Autobody/Collision/Glass Repair

Automotive Sales

Real Estate

Home Goods

Home Services

Restaurant

Law

Other

Autobody/Collision/Glass Repair

Do you do insurance and non-insurance work?

Insurance Work

Non-Insurance Work

Both

Do you do restorative work?

Yes

Do you take walk-ins or are you by appointment only?

Walk-Ins

Appointment Only

Both

Can we talk about wait times?

Yes

What are your wait times usually?

Automotive Sales

Can we use the manufacturer's websites?

Yes

Which manufacturer sites can we use?

How often do you have sales? How far in advance do you know about them?

Do you do warranty/service/maintenance packages?

Yes

What are the packages that you offer?

Do you also do any repair/autobody work?

Yes

What kind of repair/autobody work do you do?

Real Estate

Is pre-approval required for a client to work with you?

Yes

What are your accredidations/associations? Can we pull information/content from their websites?

Are you strictly commercial/residential or do you do both?

Commercial

Residential

Both

What languages do you serve?

Please provide us with your open house schedules.

How often are your website listings updated?

Home Goods

Can we link to your product manufacturer's websites in your social posts?

Yes

Please provide us with the links to your manufacturers' websites.

Do you have a show room?

Yes

Do you offer in-home consultations?

Yes

Can we mention your wait times on social media?

Yes

What are your average wait-times?

Home Services

Do you offer emergency services or are you by appointment only?

Emergency Services

By Appointment Only

Both

Can we mention your wait times on social media?

Yes

What are your average wait-times?

What are your hours of operation? Do you have holiday hours/closures we should be aware of?

Can we link to your manufacturers' websites in your social posts?

Yes

Please provide us the links to your product manufacturer's websites

Restaurant

Is your full menu listed on your website?

Yes

What is your most popular menu item? Do you have a signature drink/dish?

Do you have daily/weekly specials?

Yes

Do you have any specials, menu items, drinks that are not listed on your website? How often are these updated?

Do you take reservations?

Yes

How can people contact your restaurant to make reservations?

What is your seating capacity?

Do you have holiday/seasonal hours we should be aware of? If so, what are they?

Do you host parties/catered events on or off site?

Do you have any birthday specials?

Do you have photos of your food/drinks you can send to us?

While we can use stock photos, it can mislead customers who anticipate that a food item looks a certain way.

Yes

Please upload any photos you may have.

Drop files here or

Max. file size: 64 MB.

Law

Are there any specific law blogs/websites you are aware of that would provide good resources for your social posts?

Are you comfortable with third-party links or should we make you the single source of authority in your field of practice?

Do you have a blog we can pull content from/link to?

If you already know it's on their website, make sure they are okay with us using it, sometimes their blogs are super out of date.

Yes

What are some interesting pieces of information about your area of practice we could use for posts?

Would you be willing to send us updates when you have completed a case so we can let your audience know about your successes/let them see how active you are?

Yes

Do you offer free consultations?

Yes

Can we use memes in your social media?

Yes

Can we use appropriate puns, wittiness, and tasteful jokes?

Yes

Could we post links to feel-good stories, inspiring articles, or events?

Yes

Can we post quotes from famous people or word art?

Yes

Can we talk about or promote local events?

Yes

Do you have a community website we could use to find local events?

Do you sponsor any organizations/events?

Yes

Would you like us to talk about them—promote their events, mention them, highlight your involvement, etc?

Please provide links to the appropriate events.

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